Let’s take a second to talk about Snapchat. Every day, I’m running into people who say, “I don’t understand how to use Snapchat or why I should be on it.” I’m going to help you understand why you or your brand should be on Snapchat and killing it.
Four years ago, Snapchat was created by Evan Spiegel at Stanford University. At the time, it was known as the “sexting app.” That’s how most people still think of Snapchat.
Fast forward to today. There are over 200 million active users and 7 billion videos created daily on the platform. The White House is on Snapchat and Presidential candidate Bernie Sanders is utilizing Snapchat to reach a younger demographic. Advertising on Snapchat is going to explode in 2016. (Snapchat Advertising)