You may or may not know this, but On September 23 Snapchat changed it’s name to Snap Inc. and introduced Spectacles. Spectacles, are a pair of sunglasses with a built in camera that records 10-second snippets of video, and posts directly to your Snapchat Story.
Now, you may be wondering – what is Snapchat and why is it such a big deal? Snapchat is a social network messaging app that took off as a tool for disappearing photos. It now has 150 million active daily users globally.
Google had a similar concept as Snapchat called Google Glass which retailed for $1,200 and was officially retired in January of 2015.
Snapchat or Snap Inc. is trying to win over its younger demographic of 13-34 years old with the $130 pair of Spectacles. The CEO Evan Speigel calls the video-sharing sunglasses “a toy” but sees an upside to freeing his app from smartphone cameras.