Snapchat’s New Custom Geofilters is an Advertising Game Changer

Little less than a month ago, Snapchat launched On-Demand Geofilters. It allows people and businesses to create and purchase custom Geofilters for a house party, wedding, a coffee shop or a campus wide-event. It also allows advertisers to run an event specific advertisement in a specific area. This is going to change the way advertisers reach a specific audience in 2016.

On St. Patricks Day, I put the Snapchat Custom Geofilters to the test. I created a Happy St. Patrick’s Day Geofilter Sponsored by Andrew Weber Photography. I used these in two specific areas in downtown Toledo, where large amounts of people were going to parties.

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Always Take A Vacation 

It’s March 3, 2016 and I just got home from a three day vacation in Miami Beach, Florida. Three months into 2016 and I was ready for a vacation, most people read this go “dude, I won’t even be able to take a vacation this year.” My response, “I feel bad for you.”

While most of the country’s brightest and most ambitious people are struggling to relax and recharge. I am the complete opposite. If you live for the weekends and once-a-year vacations, you’re doing it wrong. I am always on vacation, well not actually but in my mind. I know how to relax and forget about work. Sometimes.. I do have sleepless nights from time to time when I have a huge list of unpaid invoices and no work schedule for next week. But when I relax, take a deep breath, everything seems to work it self out.

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Making Early Rising A Habit in 2016

As we start 2016, it’s a common reflect on 2015 and to look forward to making 2016 the best year yet. Your 2016 should start off early and fast, if you want to make those six figures, land that dream job, give more of your time to charity, or whatever your goals may be.

Here’s ten rituals to start your year off right:

  1. Wake up early: You don’t have to start waking up at 6am everyday of the week. Start scaling your alarm back by 30 min each day until you reach a comfortable wakeup time.
  2. Drink water: Drink a glass of water as soon as you wakeup. After 6–10 hours without any liquid, you need to rehydrate and wake yourself up. Drinking water is a great way to kickstart your metabolism, especially when it’s ice cold.
  3. Affirm and review your goals and plan for the day: The New Year brings many resolutions, and along with those resolutions typically comes disappointment. Studies have shown that many who set these resolutions, also known as goals, never review them after they recite them around the 1st of the year! Affirming these goals every single morning will put you on a path to change your luck. Keeping your goals at bay in the mornings will motivate you to take action day by day until it becomes your new routine.
  4. Take a cold shower: Get a timer set it to 3 minutes and take a cold shower. It jolts your body and gets the blood following.
  5. Work out: Morning exercise jump starts your metabolism, and has been shown to regulate appetite throughout the day. Most importantly, morning exercise that occurs consistently at the same time adjusts your body’s endocrine system and circadian rhythms. This essentially tells your body a couple hours before the workout that it’s time to get up and prepare for exercise. The benefits include: making it MUCH easier to wake up, increased mental acuity, regulated blood pressure throughout your day, and much more. Some get a full workout in, others get 15 minutes of a walk, jog or simple exercise in. Take action and reap the benefits in a way that fits you and your schedule.
  6. Eat: Your body is your vessel here on earth. If you don’t fill it with solid nutrients in the AM then what do you expect to achieve in the PM? Many reach for coffee around 3 PM, when really you’re not caffeine deficient. You more than likely didn’t fuel yourself properly in the morning with enough water or good nutrients. Personally, I try to get quick complex carbs and protein rich foods. Check out 4 Hour Body by Tim Ferris on more morning nutrient ideas.
  7. Meditate: Perhaps the most important part of my routine is clearing my mind so that I can gain focus for the day. I’m very new to meditation. I only added it to my daily life within the past 6 months.
  8. Read: Instead of watching tv or staring at your iPad read. Reading books about, personal growth, and business ideas inspires me in the beginning of my day and gets the creative juices flowing.
  9. Maintain a journal: Reflect on what you would like to accomplish for the day.  A friend of mine recently mentioned how gratitude was a discipline, not a feeling. Maintaining a journal will help with this discipline. A journal is also a great place to affirm and write down your goals from number three!
  10. Connections: Making connections is an extremely important part of life. The old saying, connections make the world go round. It’s true. My goal is to make 2 new connections per-week and introduce one of my contacts to another contact who don’t know each other and could help and learn from each other.

 

In 2016, remember that your resolution doesn’t have to be a mark that you miss. It’s possible to achieve your goals with the correct mindset and more importantly process. These ten habits will kick off your day, week, month, and year to snowball into hopefully what will be your best one yet.

A Look Back at 2015 and ahead to 2016

It is time to reflect on the things that happened over the last twelve months. 2015 was an amazing year and last night I was laying in bed at 2am thinking, “what did I accomplish or do to move my life and my career forward?”

Here are some of my ongoing reflection for 2015 and my plans for 2016.

I had the opportunity to photograph some of the world’s largest sporting events and most elite athletes. I made some pretty amazing photographs, but looking back they are just pictures on a screen, in a newspaper, or in a book. They aren’t helping me fulfill my dream to change the world or even to help change the life of a person.

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2014 Zombie Portraits

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For the second year in a row I worked with the awesome guys at Toledo.com to create dynamic portraits during the Adams Street Zombie Crawl . Each year a week prior to Halloween the Uptown Association has a Zombie Crawl where everyone gets Zombified.

I setup lights in the street and people come get their portrait taken. The images below are the best Zombies from the night. Some of them are super creepy. I hope you enjoy!

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Hot Air Ballooning over Toledo

Another post from a hot air balloon, friend Jake Tyler recently got a new balloon so my self and my fiancé Stacy went for a ride Saturday morning. I am usually a fan of doing aerial photography around sunset but during sunrise gave me a whole new appreciation for early morning photos!

This is from Stacy (someone who hates flying)

“If you’ve ever been hesitant about going up in a hot air balloon, you shouldn’t be worried! It’s nothing like you think it is ! So smooth, you feel like your floating, and you never feel like your descending! It’s amazing!”

Enjoy the photos!

 

Frostee the Rapper

Back in May I flew down to Birmingham, Alabama to do a shoot with a buddy of mine who is an aspiring rapper. Prior to me coming down he made a list of all the locations to shoot at. The album is called “White Street” which is located in Auburn where Justin went to school and he got the inspiration for making the mix tape. It was awesome to get out of my comfort zone of shooting sports and work in my portrait work.

Give him a follow in twitter: https://twitter.com/frosteerap

Here is a link to his mix tape:https://soundcloud.com/frosteerap

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