Little less than a month ago, Snapchat launched On-Demand Geofilters. It allows people and businesses to create and purchase custom Geofilters for a house party, wedding, a coffee shop or a campus wide-event. It also allows advertisers to run an event specific advertisement in a specific area. This is going to change the way advertisers reach a specific audience in 2016.
On St. Patricks Day, I put the Snapchat Custom Geofilters to the test. I created a Happy St. Patrick’s Day Geofilter Sponsored by Andrew Weber Photography. I used these in two specific areas in downtown Toledo, where large amounts of people were going to parties.