Why You Should Take Snapchat Seriously

Let’s take a second to talk about Snapchat. Every day, I’m running into people who say, “I don’t understand how to use Snapchat or why I should be on it.” I’m going to help you understand why you or your brand should be on Snapchat and killing it.

Four years ago, Snapchat was created by Evan Spiegel at Stanford University. At the time, it was known as the “sexting app.” That’s how most people still think of Snapchat.

Fast forward to today. There are over 200 million active users and 7 billion videos created daily on the platform. The White House is on Snapchat and Presidential candidate Bernie Sanders is utilizing Snapchat to reach a younger demographic. Advertising on Snapchat is going to explode in 2016. (Snapchat Advertising)

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Brand New Goodyear Blimp

I am a huge aviation geek, from hot air balloons, small air crafts, drones and even the Goodyear Blimp.  In 2015, I went up in the Goodyear Blimp for the Daytona 500 for almost 8 hours and I was hooked! After spending that much time in an aircraft that is extremely cramped you learn just about everything you possibly can about the aircraft from the amazing pilot.

I have stayed in touch with the public relations team for Goodyear since then. I was suppose to go up for the NASCAR Miami race, but due to bad weather it never happened. Fast forward to January of this year, I was suppose to travel to Akron where the Goodyear Blimp is built to get a sneak peak of the construction, but I was out of town. A few weeks ago, I got an email inviting me to a VIP event to come check out the recently finished Wingfoot 2 Zeppelin Goodyear Blimp. This is the second style of the Zeppelin built in Akron.

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Snapchat’s New Custom Geofilters is an Advertising Game Changer

Little less than a month ago, Snapchat launched On-Demand Geofilters. It allows people and businesses to create and purchase custom Geofilters for a house party, wedding, a coffee shop or a campus wide-event. It also allows advertisers to run an event specific advertisement in a specific area. This is going to change the way advertisers reach a specific audience in 2016.

On St. Patricks Day, I put the Snapchat Custom Geofilters to the test. I created a Happy St. Patrick’s Day Geofilter Sponsored by Andrew Weber Photography. I used these in two specific areas in downtown Toledo, where large amounts of people were going to parties.

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Always Take A Vacation 

It’s March 3, 2016 and I just got home from a three day vacation in Miami Beach, Florida. Three months into 2016 and I was ready for a vacation, most people read this go “dude, I won’t even be able to take a vacation this year.” My response, “I feel bad for you.”

While most of the country’s brightest and most ambitious people are struggling to relax and recharge. I am the complete opposite. If you live for the weekends and once-a-year vacations, you’re doing it wrong. I am always on vacation, well not actually but in my mind. I know how to relax and forget about work. Sometimes.. I do have sleepless nights from time to time when I have a huge list of unpaid invoices and no work schedule for next week. But when I relax, take a deep breath, everything seems to work it self out.

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Sparr Games: Master Thief

Last week Jacob Parr from Sparr Games reached out to me and asked if him and Jake could come down to the studio to shoot some new headshots and portraits for a new website they will be launching soon.

I met Jacob a few months ago at a StartUP Toledo event, where they were the guest speakers. Jacob and Jake are the creators of a unique card game called Master Thief. They developed a kickstarter campaign with the hope of raising $15,000,  instead they raised $47,321.

Check out their kickstarter page to view the game. https://www.kickstarter.com/projects/sparrgames/master-thief?ref=nav_search

I will also be photographing their product photos for the final game in April, which I expect will be a lot of fun.

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Professional Headshots

Since opening up my studio in downtown Toledo it’s been booked just about the entire month of February. I have done a food shoot, personal branding and tons of corporate headshots.

I am taking one foot out of the sports world for a while in 2016 to focus myself more on commercial work. I am not leaving sports all together, but I won’t be actively looking and pursing sports assignments.

With that being said, I would like to share some sample portraits I have been working on over the last few weeks.

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Thursday Q & A

Every Thursday for the rest of the year, I will doing a Twitter Q & A. Where people can tweet me questions and I will answer them. I want to share my stories and experiences and interact more on social media with fans to help educate them on photography.

Thanks to everyone who participated, be sure to follow these people!

@jmattbuchanan
@7son75
@AdamHansen
@MikeDriehorst
@Jenna_Lento
@CourtneyFreels
@brooklynmediaOH
@Sunny_Social

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